Generation Conservation
Inspiring the next generation through conservation education.
Gen C is our education and engagement programme, designed to connect children and communities with wildlife, habitats and real-world conservation.
It exists to turn curiosity into understanding, and understanding into action.
Ring-Tailed Lemur
IUCN Status: Endangered
Why Conservation Education Matters
The future of conservation depends on all of us.
When young people understand ecosystems and see conservation in action, learning shapes behaviour and everyday choices.
Gen C is about building a future where protecting the natural world feels normal, not exceptional.
Built on Real Conservation Experience
Space for the Wild was born at Jimmy’s Farm & Wildlife Park, where thousands of visitors engage with animals and habitats every year.
That daily connection provides a powerful foundation for meaningful learning.
Generation C extends this experience beyond a single visit and into long-term engagement.
Our Vision for Gen C
Our Vision for
Gen C
Gen C is designed to give every child the knowledge, skills and confidence to protect nature and shape a sustainable future.
Our ambition is to deliver lasting behaviour change through a national education, schools and place-based community engagement programme.
Through curriculum-aligned learning, digital resources and practical outdoor experiences, Gen C will empower a new generation to act for the natural world.
This is structured conservation education with measurable impact.
Story as a bridge
Stories connect people to conservation in ways statistics cannot.
Through film, digital content and real-world encounters, we use storytelling to bridge the gap between wildlife and young audiences.
When children care, they act. When they act, ecosystems recover.
Generation Conservation in Action
Generation Conservation combines education, storytelling and real-world experiences that help young people connect with nature and conservation.
Current initiatives include:
- Big Bear Adventures for Schools
- Curriculum-linked conservation resources
- The Big Bear Walk at Jimmy’s Farm & Wildlife Park
- Digital storytelling and wildlife content
- Young Ambassadors helping inspire their peers
As Generation Conservation grows, we will continue to develop new opportunities for schools, families and communities to engage with wildlife and conservation.
How Gen C Supports Our Wider Mission
Rescue protects the vulnerable.
Conservation restores habitats.
Gen C protects the future.
Without informed and engaged communities, conservation cannot last. Education ensures that today’s progress continues into tomorrow.
Explore Generation Conservation
For Schools
Conservation resources, fundraising activities and outdoor learning experiences that bring wildlife and conservation to life.
Young Ambassadors
Meet the young people helping inspire the next generation of conservation champions.
Be Part of Gen C
Whether you are a parent, teacher, supporter or partner, you can help us inspire the next generation to value and protect the natural world.
The future of wildlife depends on what we pass on today.