Gen C for Schools
Bringing conservation to life in the classroom.
Through Generation Conservation, we help schools connect children with wildlife, habitats and real-world conservation through engaging learning experiences, resources and activities.
Together, we can inspire the next generation to understand, value and protect the natural world.
Brown Bear
IUCN Status: Least Concern
Why Schools Matter
The future of conservation starts with education.
When children experience wildlife, explore habitats and understand ecosystems, they develop the knowledge and confidence to care for the natural world.
Generation Conservation helps make conservation part of everyday learning.
Built on Real Conservation Stories
Built on Real
Conservation Stories
Space for the Wild was born at Jimmy’s Farm & Wildlife Park, where thousands of visitors encounter animals and conservation in action every year.
Through stories like Diego, Brünhilda and the orphaned bear cubs at Bear Again, children can connect with real animals and real conservation challenges.
Learning becomes more powerful when it feels personal.
Learning Through Action
Learning Through Action
Gen C is designed to give every child the knowledge, skills and confidence to protect nature and shape a sustainable future.
Our ambition is to deliver lasting behaviour change through a national education, schools and place-based community engagement programme.
Through curriculum-aligned learning, digital resources and practical outdoor experiences, Gen C will empower a new generation to act for the natural world.
This is structured conservation education with measurable impact.
Big Bear Adventures
Every bear has a story. How it ends is up to us.
Big Bear Adventures is our flagship schools programme, helping children learn about wildlife conservation while supporting real bears in need.
The programme introduces pupils to:
Through learning, storytelling and participation, children discover how conservation works in practice.
Ready to get started?
Download our free schools resources:
The Big Bear Walk
Schools can also take part in the Big Bear Walk at Jimmy’s Farm & Wildlife Park.
This outdoor learning experience combines wildlife exploration, conservation challenges and fundraising activities, helping children connect with nature while supporting wildlife projects.
The walk encourages curiosity, teamwork and environmental awareness, bringing classroom learning into the real world.
Download the Schools Pack to learn more.
Every child can make a difference
Inspiring the next generation starts with giving them the opportunity to care.
Through Generation Conservation, we are helping schools build knowledge, confidence and compassion for the natural world.
Together, we can create a generation that understands conservation and feels empowered to protect wildlife.